The real benefit of using social media to promote your content is that it might spread in a viral way. If your content is shared by your own network, your business is likely to enjoy a lot of publicity that is virtually free.
However, it’s one thing to simply post a lot of content and anther thing to get that content shared.
Consider some tips that help social networking pros get their content shared.
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Tips To Encourage More Social Media Sharing
Of course, the first tips should be to produce content that is of good quality. However, quality will only take a business so far if few people ever see it. These tips assume the you have good content to start with and you are looking to engage more people with it.
1. Connect With Online Influences
This is a very traditional marketing strategy that has translated very well into online marketing. On TV, you see a famous ex-boxer promoting an indoor cooking grill. On the Internet, you might find that a niche authority or celebrity mentions or endorses a product or website. Very often, the company has done the ground work to get that important authority to notice and mention their product by sending them a sample and offering some kind of cross promotional deal or even, of course, paying the authority’s fee.
Of course, the first way to get an influencer to notice your business is to notice them. For example, you might reply to some of their comments or tag them in one of your posts. Typically, authorities like attention and they are likely to pay you back with some attention of their own.
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2. Join Online Communities For Your Niche Or Business
Smart marketers know that they are not working on an island. They are working in a vast sea. The way to survive is to network with other people in the same industry or who have similar goals. These people may help share content and ask you to return the favor sometimes.
Where can you find these online communities? There are lots of forums on LinkedIn, for example, that are great places to make connections. You can also find groups on Facebook and Twitter. If you can’t find the group you want, you might find that creating and promoting your own group is a great use of your resources.
Jonathan Leger has been a successful Internet Marketer for over 11 years. He owns an SEO Tools suite at KeywordCanine.com.
3. Consider Giving Sharers A Reward
If you have seen social media posts that offer a promotion or contest entry for people who comment and share, you are simply noticing an example of companies rewarding others for helping to spread their content. If you want to grow your online following, you might consider offering a deal or running a contest to help gain some extra attention.
The folks who already know your brand might be eager to win a free prize or even get 15 percent off on their next purchase just for clicking the share button. In return, you can enjoy extra promotional activity. If you do this well, the promotion can pay off very well.
4. Simply Ask for Shares
Again, it helps to have an online network of actual friends and associates. If you post content, you might quietly send a private message or email and ask some of your connections for a favor.
Of course, it helps to be smart about asking for favors. You might offer to return the favor or provide some other kind of incentive. Also, you should probably spread this around and not always ask the same people for the favor unless you can provide a very good incentive for their assistance.
5. Experiment With Different Types Of Content
Are social media users ignoring your headlines or articles. Maybe you should try adding an infographic, photo, or short video into the mix. These days, videos have been performing quite well on social media. The right choice of content may depend upon the message and of course, your own audience.
The best tactic is to offer a variety of content and test to see what works with your target audience. In the competitive world of internet marketing, you don’t want to get boring and repetitive.
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Shares Information Social Media Networking Concept
6. Think About Your Audience
Sure, your business sells widgets. However, social media users might not be that interested in looking at your widget page. They might be very interested in learning about the way that your company benefits your customers and your community. In order to sell online, you can’t sell all the time. Sometimes, you need to work to make a connection.
Why Are Shares Important?
Getting more social sharing will help expose your brand to a wider audience. Having connections with other authorities in your market or even, regular people with their own networks will increase your own brand authority and recognition. In some cases, those shares may also help your website rank better on search engines. It’s well worth the effort to get more exposure by encouraging more shares!
This is the proper author bio- Jonathan Leger has been a successful Internet Marketer for over 11 years. He owns an SEO Tools suite at KeywordCanine.com.